Diversity Rocks! Great minds don’t think alike
As even brainiac IQ types like Albert understood, one plus one doesn’t always make two. But what those of us in the warm and fuzzy EQ world of branding and marketing communications have come to recognize, is that the case can well be made for a factor exponentially more significant when it comes to consolidating creative energy into winning campaigns aimed at savvy consumers.
Unleashing award-winning spontaneity and creative synergy into the emotional world marketing communications equation requires a level of trust and respect around the boardroom table that can test even the most collaboratively-inclined minds. The reason for this is simple: we all operate and experience life from a totally unique and individual perspective or paradigm - our own.
We learn differently, see differently, and all have very unique and different styles, traits and characteristics woven into our DNAs. All of which translates into a particular bias or foundation for reasoning that at the end of the day ultimately affects how we choose to interpret or assess the value of an idea.
A little background below…
We Learn Differently
As you’ve probably already noticed, your associates, partners, colleagues’ brains aren’t wired exactly like yours. Dr. Thomas Armstrong (Executive Director of the American Institute for Learning and Human Development, and award winning author and speaker) has researched and identified seven kinds of learning style predicators, and suggests that people learn and develop best through their most dominant intelligence.
- Linguistic: Learning through reading, writing, telling stories.
- Logical-Mathematical: Learning through logic, patterns, categories, relationships.
- Bodily-Kinesthetic: Learning through bodily sensations, touching.
- Spatial: Learning through images and pictures.
- Musical: Learning through sound and rhythm.
- Interpersonal: Learning through interaction and communication with others.
- Intrapersonal: Learning through your own feelings.
All this to say that one type isn’t ultimately better than another, only different. This is especially true as it relates to working with stakeholder participants at all interactive levels, including the company and/or organization’s leadership group being served. If open-minded and intuitive consideration is duly afforded diversely oriented thinkers all around, one can never tell where the next big idea will come from. And the more liberated the group synergy, the better.
In the spirit of evaluating raw creative synergy and engaging collaborative and colourful minds, one of advertising’s all-time legend greats included this characteristic nugget to the discussion mix: