Background
When rising hockey star Todd Davison was diagnosed with cancer, he founded the Believe in the Goal Foundation (B.I.G.). His dream was a sold-out hockey arena that would raise money for cancer patient care. We helped the foundation create the Superstar Summer Showdown, which attracted NHL’s hottest stars, and raised thousands of dollars for cancer patient care through ticket and merchandise sales. It also proved once again that Winnipeg’s passion for people is just as big as our love for the game.
Logos & Identities Event, Mascot & Merchandise Logos
We generated buzz around this event by creating a team logo which featured another Winnipeg icon... the mosquito. He showed up on all kinds of merchandise and some pretty sweet looking jerseys that had all players feeling part of the same winning team.
The brand in action.
Advertising & Design Multimedia Campaign
How do you build hype for big name NHL talent without showing the talent? Well, you show their team colors. For the B.I.G. campaign, we focused on the jerseys; showing names and numbers of star players for the event. Local advertising blanketed the city one month prior to game time and a 50' x 100' outdoor banner, the “B.I.G.gest” the city has seen, was unveiled on the side of the Radisson Hotel in downtown Winnipeg. Press conferences, outdoor media, newspaper, TV and radio (including ticket giveaways), grassroots contests, and additional online ticket sales all helped to raise money for the event.
Interactive Media Foundation Website
Online, fans could learn all about the Believe in the Goal Foundation, preview the SuperStar Summer Showdown game lineup, check out player profiles, find out about sponsorship and donations to the cause, and buy tickets and one-of-a-kind merchandise.
Website and branded promotional merchandise.
Todd’s new found purpose became his passion and mission.
Today, his many friends, family and legion of supporters in Manitoba’s vibrant hockey community carry on his legacy through the spirit of Believe.
Special Edition chairs for raffle donated by Jersey Chair