Inspired by Big Freight’s genuine sense of pride in history, we chose to keep the integrity of its historic fleet colours: three shades of green, including a vintage 50’s mint green Chevy which was in use for their current fleet lineup. The vintage colour not only dated the trucks, but challenged their bottom line due to low resell value. So, we proposed a resell-friendly black for the fleet. We also intertwined a free flowing ribbon motif, each ribbon reflecting a symbolic colour from the past, including the retro mint green. All of this helped make a celebratory statement to the world, that this trucking giant was not about to give up its reign as king of the road anytime soon.
“We needed to revitalize our brand from the staleness that was associated with our vehicles. The trucks were dated and so was the look and feel.”
“Q-power gave us exactly what we were looking for; a cool new look with a connect to our longstanding history. Their intuitive business sense helped us realize black trucks were the right choice for our re-sell markets.”
~ Gary Coleman, President, Big Freight Systems Inc.