Background The Kississing Family
The Kississing Family brand was born in 1990 with Kississing Lake Lodge and Outposts; Canada’s Ultimate 5-Star Fishing Adventure. Over the years, it has become a favorite destination for those in search of great fishing, friendly service and top-notch accommodations in the heart of the Canadian Shield. Since then the Family of Companies has grown to include; Tukto Lodge; Canada’s Ultimate 5-Star Arctic Experience, and Wings Over Kississing, Canada’s Northern air charter solutions; where Corporate Comfort meets Wilderness Distinction.
Kississing Lake Lodge
Kississing Lake Lodge boasted a great location, excellent fishing and top-notch accommodations and service, but they lacked a way to show it. Our solution was simple; leverage the romance of the Canadian North and position it as an all-inclusive, 5-Star fishing ‘experience’. Over the years, a steadfast series of print materials and online campaigns have continued to show past, present and prospective new clients that this is a world-class destination of choice.
Advertising & Design
Targeted ‘Gear Up for Kississing’ promotions via direct mail helped connect a growing list of past guests to consider gearing up for the new season. Coupled with loads of other unique touch points including map brochures, T’s featuring seasonal master angler award winners. We even created custom Kississing 5-Star lures sold in the tackle shop; based on the classic Len Thompson 5 of diamonds spoon. Any camp in Northern Canada will tell you it’s the hottest lure for lake trout, pike and walleye.
Interactive Media Corporate Website & Online Marketing
Every new season, through direct and online marketing; repeat guests receive opportunities for early booking bonuses by landing on GearUpForKississing.com. SEO connected the International market to CanadasBestKeptSecret.com; giving inquiries worldwide the opportunity to engage in uniquely Canadian adventures. Choose a specific adventure and you would receive personalized packages to seal the deal. Specific SEM campaigns like the ‘Great Northern Canadian Fish-Off’ have built excitement in the late Summer, while KississingLodge.com takes visitors through the entire Canadian experience including 5-Star accommodations, outposts and plenty of big fish stories. Bookings continue to increase dramatically during peak seasons all due to a dedicated Canadian 5-Star brand experience online.
Interactive Media Tukto Lodge
Known to the local Inuit and a handful of bush pilots, the lakes at Tukto Lodge remain the most exclusive fishing destinations on the planet. The Lodge has been exceeding anglers’ expectations for more than fifty years and in 2013 it became part of the Kississing Family of Companies. As the only fishing and eco-tourism lodge in the heart of the Northwest Territories and Nunavut, world-renowned for their massive lake trout and arctic grayling; we helped position it as an exclusive ‘Partner Lodge’ experience. Roughly only 150 people get the chance to fish these waters each year, so showing it’s unique offerings such as wildlife, untouched landscapes and up to 20 hours of Arctic sunshine was imperative. Did we mention the extra large fish?
Interactive Media Wings Over Kississing
Wings Over Kississing (WOK), wanted to enhance their brand to clearly showcase its evolved service offering; to tangibly introduce to the public and professional market that the former ace bush pilot company had spread its wings and had become a full-fledged, first class corporate and public charter airline. A broader range of aircraft, deeper Northern reach and penetration, as well a growing support team with equipment and safety infrastructure, all represent the future; that of an elite Northern air charter service. With WOK’s strategic fuel caches located throughout the North and their extensive history of flying it, the perfect amalgamation for growth was born: Corporate Comfort meets Wilderness Distinction. We created a professional feel connecting them to the big business market, but kept the core of their organization; Canada’s Northern Wilderness, a love of flying and the people and communities they serve.
