Background
Rainbow Trout Ranch is the perfect vacation getaway for adults and families looking for genuine “Wild West” dude ranch adventure. Combining the breathtaking splendor of the Colorado Rockies with the charm and enchantment of northern New Mexico, this world-class vacation destination offers exceptional horseback riding for all levels, superb fly fishing, Colorado whitewater rafting, awesome teens and children programs, and the chance to ride America’s highest and longest narrow-gauge steam train.
Colorado’s ultimate 5-Star family dude ranch brings guests back to a time of simpler pleasures, all in a spectacular setting and with the western hospitality that has outdoor adventure seekers of all ages returning time and time again.
Logo & Corporate Identities
Prior to the launch of a fully reinvigorated online brand image, Q-Power proposed to the ranch’s family owner operators, that their existing corporate logo looked a trifle tired and trail weary, if the truth were to be told. So after a few cold brews and couple of late night fire chats, the family ultimately concurred and blessed Q-Power’s emotional brand creatives to design something with a little more color and life, while hopefully maintaining the integrity and foundation of the sentimentally endearing original image.
Although somewhat apprehensive as to how they might feel about a newly designed corporate image, by new website launch all four owners would proudly give it their wink of approval.
Updating the Previously Tired
& Trail Weary Corporate Logo
Interactive Media Corporate Website & Online Marketing
Rainbow Trout Ranch’s world-class dude ranch adventure offerings are clearly a beautiful thing, however something was lacking in terms of its competitive brand appeal, messaging and sales positioning.
Enter the proven online marketing specialists at Q-Power Communications, whose winning, ROI tested campaigns in the outdoor adventures industry have captured the attention of both small and large business owners across North America.
Reinvigorated Brand Image Trotted Out
The first thing our Q-Power emotional brand marketing team set out to do was to ensure Rainbow Trout Ranch’s story was told in a visually appealing “as if you were there” kind of way. One that matched the spirit and hospitality of its highly invested owners, support teams and staff. As one of North America’s ultimate 5-Star dude ranch experiences, it was absolutely job one to make sure potential new guests and curious adventure seekers alike could “feel” the full experience from the moment they began poking around RTR’s new site.
Playing
to the
Romance
of the
American
“Wild West”
Nestled in the iconic Rocky Mountains of the Colorado backcountry, and right next door to the enchantment of the New Mexico Southwest (Santa Fe, Chama, Taos), even epic moviemakers couldn’t resist the charm and allure of Rainbow Trout Ranch’s historic location. And Q-Power’s emotional brand storytellers were sure to take full advantage. Sprinkled throughout with legendary Wild West sayings, quotations, classic imagery and historical anecdotes, RTR’s reinvigorated brand messaging and spectacular photography hearken back to one of the most romanticized periods in American history. The famed 1969 western classic – Butch Cassidy and the Sundance Kid was filmed right in Rainbow Trout Ranch’s own back yard!
With a reinvigorated ranch brand image and message to share with the world, the only question now that remained was, who all to share it with? That’s precisely where the evolving transformational sales power of an online Q-Power marketing campaign comes in.
Q-Power Communications has been delivering new customer connections to its outdoor adventure clients for close to a decade, with growing annual sales success stories. While many of today’s marketing communications service providers launch their client’s online campaigns incorporating only traditional SEO methodologies (search engine optimization), Q-Power focuses additionally on highly trackable and strategic monthly PPC (pay per click) campaigns, ensuring their clients have access to more immediate new customer connections from broader than typical geographic regions, at times from even countries outside of North America.
The bottom line for our customers… Brand new adventure seeker guests that may otherwise have never heard of them.
In the case of Rainbow Trout Ranch (2015 Trip Advisor Certificate of Excellence recognition), after the first year from going live, our clients have reported not only a dramatic increase over previous years sales to date, but new guest acquisitions from states and provinces that have never before visited Colorado’s preeminent family dude ranch!
“Q-Power really helped us define our ranch’s unique brand experience, while telling our story in full technicolor for an online audience that would now be worldwide.”
~ Jane Van Berkum - Rainbow Trout Ranch
