A much-respected long-time client recently shared that an introductory visit with the engaging personalities of the Q-Power identity team is a lot like being on a first date. Mystery and intrigue mixed with a genuine sense of anticipation and excitement. After all, he says: “It’s not every day you get to meet with a spirited troupe of inquiring minds, whose sole intention and purpose it is to learn everything they can about you!”
Today’s marketing communications landscape is chock full of visuals, iconic imagery, messaging and mantras, all aimed at earning our trust and attention. As in all endearing relationships, however, a healthy measure of genuineness and good cheer is essential to making an impression that can last a lifetime.
We’ve discovered one thing as truth through 30 years of hands-on marketing communications – customers can’t be fooled. Consumers are smart. Customers are intuitive. And the purchasing public can smell an imposter a mile away, picking up on anomaly and inconsistency with relative and inconspicuous ease. A word to the wise for all branding and marketing aficionados.
We actually believe smart customers get their initial subconscious insights into exactly who it is you are already from their very first look into your eyes – your organization’s brand and corporate identity. Your strength, your style, your demeanor, your unique to you character, they’re all either evident – or not, in your organization’s brand image face to the public.
The next time you take that first look at an organization’s brand image or marketing campaign visuals, stop and ask yourself – “What did I think?”. You’ll be surprised at how immediate and impressionable your initial reactions were. Our respect for what really makes consumers tick runs deep. Perhaps that’s because we’re consumers too.
As renowned advertising guru, Leo Burnett, stated early in the 20th century - “If you can’t turn yourself into a customer, you probably shouldn’t be in the ad writing business at all.”
The reality behind a significant percentage of businesses today, is that organizations’ corporate identities and brand images were often conceived as simply an afterthought to enterprise startup. Unimaginative use of type fonts, nondescript imagery and a general lack of purposeful design litters the traditional and online identity freeways of our world.
Good news… It needn’t be so! An identity refresh is only a Q-Power consult call away. When your corporate image resonates proudly, it not only looks good on you, but more importantly, makes a positive statement to your customers. It says you’re for real – legitimate, committed, and invested in bringing the absolute best solutions, products, and services to their world.
If you can’t turn yourself into a customer, you probably shouldn’t be in the ad writing business at all.”
Leo Burnett
Advertising Executive & Founder of Leo Burnett Worldwide
When your corporate image resonates proudly, it not only looks good on you, but more importantly, it makes a positive statement to your customers.
We get that the times are much different from what they were when you first flung open your doors. Although enthusiasm was high, perhaps investment capital was low, while connections to creative minds, somewhat less available than what you could look to for support today. For these and other reasons, your identity may not have received as much attention as it truly deserved.
The truth is however, you were truly proud to launch your enterprise and had something unique and special to prove and share. You wanted to put your stamp on the world and we believe that for all the heart and love you invested into your aspirations, you’ve earned the right to be genuinely cheered when you see your name on public display.
We believe your identity should ultimately reflect your unique personality and be an extension of all colour and character that truly makes you – you. It’s never too late to embrace an identity refresh and experience firsthand what it’s like to feel professionally inspired with your corporate image.
Perhaps it’s time for your first date with us?
We believe your identity should ultimately reflect your unique personality and be an extension of all the color and character that truly makes you – you.
Our Heart’s All In It
Industry leading cattle feedlot takes great pride in helping to feed the world. Located in central Canada, the company’s priority focus is on both the health (nutrition) and living conditions of the animals they tend, as well as the all-natural beef solution (no growth hormones) they provide to countries the world over.
Leading the Way to Student Planning & Effectiveness
North America’s organization, time management, planning and student effectiveness skills development leader. Current student reach: 20 Million students.
Unmistakably Brilliant
Certified “old country” loose diamond wholesaler, exporter and jeweler. Josef Ryan exclusively sources its diamonds and raw products from prestigious Israeli diamond mines.
Our Name Says Performance
Specialists in the field of interior systems mechanics for large and small-scale commercial projects that include steel stud framing, insulation, and drywalling.
Together We Can Do So Much
Charitable Canadian foundation providing research funding, as well as community support and enhanced public services for families and individuals affected by cancer.
Uncommon Sense
Strategic information technology consulting and resourcing solutions provider, with offices in Winnipeg, Canada; San Diego, California; and Charlotte, North Carolina.
Where Stars Align
State-of-the-Art Beverly Hills, California orthodontic facility, specializing in confidence building treatment solutions for pre-teens, teens, and young adolescents.
Celebrate Your Smile
Leading edge Canadian orthodontic treatment facility, specializing in smiles solutions for pre-teens, teens, and young adolescents.
The World at Your Fingertips
Interactive touch screen media technology experts, based out of Atlanta, Georgia. Specializing in “edutainment”, data capture and self-service directory software applications.
Better Ways to Grow
Exclusive wholesale distributor of organic and environmentally sustainable brand name gardening supplies, nutrients, and hardware.
Your Creations Deserve It
Premium tabletop and kitchenware wholesale provider, based in Vancouver, Canada, with a reputation for servicing the finest 5-star hotels, restaurants, golf and country clubs, private clubs, and corporate customers in Canada.
Sometimes emotive identities aren’t actually head office corporate rollouts at all. Your organization may be looking to unveil an exclusive new product or service offering, or simply looking to an internal campaign to create buzz and excitement around branch or division initiatives and incentives. In these cases, customized emotive campaigns and messaging can help lead the charge and consolidate team enthusiasm and inertia throughout the business cycle.
A Canadian financial services company and a member of the Power Financial Corporation group of companies, one of Canada’s largest and most respected organizations.
Refresh. Regenerate. Renew!
Internal company incentive program aimed at rewarding Top Financial Support Team members.
In the Company of Classic Performance
Internal company incentive program aimed at inspiring top Tier One sales and revenue achievers. Incentive travel destination video trailer included.
The Leader in Me
K - Grade 6 education division offering focused on leadership skills training and development. Incorporating world renowned 7 Habits (Stephen R. Covey) intellectual property.
The 4 Disciplines of Execution
Corporate division of world-renowned business leadership organization, specializing in strategic operations execution.
My Orange Duffel Bag
Real life, self-help publication, incorporating autobiographical narrative, reflective prose and ‘How To’ content. Published through world’s largest general-interest trade book publisher - Random House.
Bloomin’ Good Idea
Closed Loop Recycling product and program development initiative of wholesale greenhouse, nursery and landscaping supplies distributor.
Superstar Summer Showdown Mosquito
Cancer patient care foundation based in Manitoba, Canada, proudly featuring internationally famous mosquito icon. With support from Manitoba born and raised NHL star hockey players participating in both an annual golf tournament and charity hockey game, the Believe in the Goal Foundation has raised close to $300,000 in just five short years since official inception.
Captain Comfort
Full service insulating company specializing in new and retro-fit building properties, offering eco-friendly insulation options that exceed performance standards and promote sustainability. Captain Comfort was the ‘natural’ choice to become home and environment hero.
Uncover what really makes your identity you. Contact us at 1-204-235-1284.