Here’s a look at the approach:
How does VSH represent to its existing client base, as well as to prospective new clients, that there is much more to its current expertise and capacity?
Solution: Introduce curiosity, discovery, questioning, awareness, real knowledge by positioning supporting copy such as:
- Sometimes it pays to ask the right questions.
- Get the answers to questions you never thought to ask.
- Sometimes you just don’t know what you don’t know.
How does VSH represent that they are an elite, numbers-savvy group of innovative business thinkers and problem solvers?
Solution: Introduce a timeless and trusted spokesperson with global respect and cache and sign up Albert Einstein to a long-term contract.
How does VSH create memorable and compelling campaign messaging that will not only resonate, but stick in the minds of its target market customer?
Solution: Invent copy and imagery that represents the niche services, but also finds a clever way to get into the minds of current and prospective clients.
- Take your business a quantum leap forward.
- Global business doesn’t have to be far out science.
- Is cash flow keeping you from an expanding business universe?
Whether it’s personal self-discovery or commercial invention, human emotion and the general spirit of discovery is what ultimately engenders true joy, happiness and fulfillment of life in all of us. So, while facts and the predictable often predicate a significant part of our day to day, Albert was on to something bigger. And, making big things happen, was exactly where the VSH team was headed.
Logic will get you from A to B. Imagination will take you everywhere.”
~ Albert Einstein
Those are interesting words from history’s most prominent and respected scientist, mathematician, physicist and intellectual celebrity. One would have expected such words of wisdom from Walt Disney. But to truly understand Albert is at the same time to understand what ultimately makes the world go round.