Background
Successful Washington (the Evergreen State) CPA firm Varner, Sytsma, Herndon (VSH) came to us with a need for a strong brand identity that spoke to the three partners’ combined, unique strengths. Each bring to the table their own specialties and areas of expertise, but all are spirited entrepreneurs with the savvy to plan for business growth and profitability. VSH wanted to focus efforts around their niche services in hopes of creating relevant new client prospects and revenue opportunities. Accountants are typically stereotyped as dry bean counters, but we saw a breadth and depth in this team that was much more than that.
Advertising & Design Smart Business Needs to Know
What are your key performance indicators? Are you positioned to do business in the global marketplace? Is your business structured to reap optimum tax savings? These are just a few of the broad range of domestic and cross-border business advisory services VSH provides. But, business owners often don’t realize how decisions they make today can have long-term financial and tax implications. Since the organization is loaded with diversely skilled thinkers and problem solvers, simplicity combined with intellect seemed liked the right balanced approach for a campaign. Ultimately this resonated with the stakeholders and their client base. To this day, VSH shows that ‘Smart Business Needs to Know’, and continues to grow because of it.
