In 1961, JFK told Congress “I believe this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.” Purpose, vision, and mission…what’s your big dream?
You never get a second chance to make a first impression. A memorable identity can provide customers a snapshot of the real you; a peek into your soul. Make it count and your customers will feel like they’ve known you for a lifetime.
Since the beginning of time, stories have been an inspirational way of connecting with people. Why? We seem to remember them better and be affected by them more deeply. Taking customers on that intimate journey can impact loyalty for life.