Logos & Identities
Premier’s logo was hailed company-wide for its strength and simplicity. The identity served as a genuine catalyst for marketing and promotional materials, as well as the innovative products that have been a hallmark of their education marketplace legacy.
In 1983, a small upstart print shop in Winnipeg, Canada called Premier Printing Ltd. began incubating an entirely unique idea for the North American education market - day planners for students. Although the idea of a time management journal wasn’t revolutionary, the concept of making it accessible, en masse, school wide, with school customization, at a reasonable cost… was. Premier decided to do an initial launch of the product in a few central provinces. The result: immediate buy-in and intrigue from educators, students and parents alike – big time. By 1990, the Premier Agenda business across Canada had taken a steady market foothold and soon after, a U.S. partnership formed. Today, Premier Agendas is owned by School Specialty Inc. and is progressively innovating in the key areas of technology, social media marketing and communications, aspirational product development, mentorship and a diverse range of kid-first initiatives.