If you were to rate your personal feel-good when you think of your organization’s corporate image (logo, marketing communications messaging, brand look & feel, online presence), what would it be?
In your community, city or consumer market, would you say that your company is reasonably well known and visible?
In your community, city or consumer market, would you say that your product and/or service distinction is clearly understood by your customer?
In your city, community or consumer market, would you say that your organization is talked about in a way that builds buzz and excitement about your products and/or services?
How would you best describe your internal team’s passion and preparedness to spread the word regarding the successes that have contributed to your organization’s legacy?
How would you rate your ability to maintain customer loyalty even when your pricing may not be lowest?
Would you say that your company’s corporate vision and mission is well stated, visible and embraced by key internal stakeholders and internal team members?
How active and on top of things would you say your company is in the area of new media communications (ie; Search Engine Optimization – SEO, Pay Per Click Advertising – PPC, E-Commerce, Interactive Touch Screen Technologies, Digital Signage, Social Media)?
How would you rate your organization’s awareness of organic new ways to connect with customers through any or all of the five senses (sight, sound, touch, taste, scent)?