Take a peek at a few examples of winning relationship bank account deposits below:
As in all great paradigm-breaking ventures, the devil is in the details when it comes to performance. The world of advertising and marketing communications is no different. If you hope to win the hearts and minds of the critical decision makers you serve, you must be prepared at all times to invest that something extra. Just like “practice, practice, practice” has served as the motto for youngsters looking to learn exciting new things, “preparation, preparation, preparation” could be seen as the motto to serve notice to decision-making executives that creatives truly believe in what they are pitching and representing. If you hope to endear yourself to decision making executives, it’s a good idea to be preparation proactive when it comes to exploration, strategic discussion and even general meetings. If innovative considerations are supported with well-documented research, corroborative findings and winning case study references, you will most likely find yourself with the leverage to speak boldly when those eventual moments of truth arise.
Cite and share especially what you have learned and gleaned from real life, firsthand experiences. This infuses particular confidence into the decision-making equation and adds to the personal credibility of creatives, resulting in emboldened stakeholder belief and conviction.
Understand that client owners and principal decision makers have organizational issues and factors to consider beyond what may be transparent when paradigm-breaking decisions are meted out. At times it pays to save some much-needed energy for another day. Representative decision maker empathy will go a long way with stakeholder groups, however at the same time should never ideally result in unduly acquiescing. It does however allow for respectfully tempered positioning at times when robust and strategic interplay between clients and creatives manifests itself.
As in all interpersonal relationships, a genuine dose of humility and sensitivity will go a long way to ensuring well-placed leverage at times when needed most. If you wish to champion big ideas and groundbreaking initiatives, you will need to ensure critical decision makers and stakeholders embrace the ideation process with an open and supportive mindset. Eliminate whenever and wherever possible any opportunity for spontaneous boardroom theatrics, including personality clashes and general bouts of untimely innuendo. Be calm and patient, yet candidly deliberate. In order for the best ideas to rise to the top in a collaborative partnership, an environment of genuine love and mutual respect must always be prevalent.
You’ve earned it. If you’ve been generous to a fault with respect to the relationship considerations above, there will no doubt come a time when you will need to be equally strong and courageous in the heat of battle. There’s actually good reason for this. You see, the Chinese, over millennia, have figured out something very unique and special as it relates to the magical ingredients of a happy, fulfilled and contented life. That is this little concept of Yin & Yang. Yin Yang refers to contrast in a sense, and the idea that all things are best served when balanced off magically one against the other.