This just might be Q-Power’s favorite emotional brand principle of all! Sometimes, great ideas are killed prematurely, even irreverently, by boardroom savants or what some in our world might call “overthinkers”, even before they’ve had the chance to see the light of day. Unfortunately, what often disappears along with them is all the cool, creative inspired collaboration that could have been.
In the classic 1989 American fantasy-drama film, Field of Dreams, starring Kevin Costner, novice farmer Ray Kinsella hears a voice that whispers “If you build it, he will come”, and sees a baseball diamond. His wife, Annie, is skeptical, but she allows him to plow under his corn to build the field.
What’s All This Got to do with Building Emotional Brands?
Diversity Rocks! As even brainiac IQ types like Albert understood, one plus one doesn’t always make two. But what those of us in the warm and fuzzy EQ world of branding and marketing communications have come to recognize, is that the case can well be made for a factor exponentially more significant when it comes to consolidating creative energy into winning campaigns aimed at savvy consumers.
Infusing Love and Respect into client-creative relationships can seem like a warm and fuzzy sounding missive. But just how important to the branding and marketing equation is it? According to us, it’s pretty much right up there with learning to get along with your mother-in-law.
We’ve all heard this wisdom many times before. Could it be because this age-old refrain just works? There’s a reason we have a thing about following in the footsteps of the masters when it comes to execution excellence. It’s because attention to detail, even in corporate culture, is right up there at the top of leaders’ how to be successful list.