A Modern Day David Takes on His Goliath
For any audacious enterprise, resolve and stoic leadership in the face reality is the catalyst that can seemingly subdue all odds. Such is the story of a young Canadian hockey star, destined for the NHL, whose dream was snuffed out by the insidious implications of a disease that knows no distinction. Although young Todd Davison, was not on this earth long enough to witness the extent of his foundation’s positive effects on young Canadian patients, his legacy lives large in the minds and contributions of its supporters.
Creating Big Buzz through a Larger Than Life Story
When a beautiful young spirit with all the promise in the world takes on the worst that life can throw at him, it’s not at all that difficult to imagine a cause would be born. His would turn out to be the Believe in the Goal Foundation. But, what do you do with such stories of passion, pain and promise? Why, share them of course.
Although every great cause is uniquely well served by a talented and gifted spokesperson, it has never been more important to create awareness and buzz to make a difference. Championing the virtue of uncommon achievement can rally team spirit and inspire great will; but to move mountains it pays to think big when spreading the word. In the case of the Believe in the Goal Foundation, one young man’s courageous and daring leadership would inspire supporters to trumpet their organization’s message across a city’s rooftops.
No Ordinary Mission
Many wonderful organizations in the fight against cancer have traditionally raised funds to impact research and cure. Todd Davison’s vision of hope became singularly more focused than that of his predecessors. As his cancer became increasingly invasive and hospital stays became longer, the cold realities of his experiences embedded a deeper resolve to ensure patients following after him would endure a better, brighter and more cheery stay than his.
If you think you are too small to make a difference, try sleeping with a mosquito.”
~ Dalai Lama XIV
“I see a sold out rink that's crammed with people, where everybody comes together to watch the game, and everyone knows they're helping the cause.”
~ Todd Davison
Founder of Believe in the Goal