Advertising & Design Multimedia Campaign
How do you build hype for big name NHL talent without showing the talent? Well, you show their team colors. For the B.I.G. campaign, we focused on the jerseys; showing names and numbers of star players for the event. Local advertising blanketed the city one month prior to game time and a 50' x 100' outdoor banner, the “B.I.G.gest” the city has seen, was unveiled on the side of the Radisson Hotel in downtown Winnipeg. Press conferences, outdoor media, newspaper, TV and radio (including ticket giveaways), grassroots contests, and additional online ticket sales all helped to raise money for the event.