Kississing Lake Lodge boasted a great location, excellent fishing and top-notch accommodations and service, but they lacked a way to show it. Our solution was simple; leverage the romance of the Canadian North and position it as an all-inclusive, 5-Star fishing ‘experience’. Over the years, a steadfast series of print materials and online campaigns have continued to show past, present and prospective new clients that this is a world-class destination of choice.
Targeted ‘Gear Up for Kississing’ promotions via direct mail helped connect a growing list of past guests to consider gearing up for the new season. Coupled with loads of other unique touch points including map brochures, T’s featuring seasonal master angler award winners. We even created custom Kississing 5-Star lures sold in the tackle shop; based on the classic Len Thompson 5 of diamonds spoon. Any camp in Northern Canada will tell you it’s the hottest lure for lake trout, pike and walleye.